A Los Angeles-based multi-disciplinary creative with over 15 years of experience in visual styling. Experienced in leading styling as well as style direction. Has collaborated with fashion, lifestyle, wellness, and home design brands and publishers to shape branded marketing campaigns through strategic styling and visual direction. Skilled in elevating brand stories and creating impactful visual content.
Signature style: loves to include unexpected details and sculpted flowers for a unique look.
Click here to see my floral & botanical styling work.
Creative Approach
The Ideation: Mood-Boarding & Hand Sketching
For each project, I do research and gather information to start and create mood boards, sometimes sketches that visualize the project. This clarifies ideas using colors, textures, and images that align with the project's goals. Mood boards and sketches define the design's look and function, providing a clear vision for clients and the team. This process lays the groundwork for a successful project.
Planning: Creative Deck + Visual Direction
After brainstorming with the client, I created a concept deck, selecting color palettes and materials. This process is crucial for a coherent project plan. The focus is on clarity and usability, ensuring all elements align with the client's vision. Informed material choices will significantly impact the final product's aesthetics and functionality.
Creative Execution
During implementation, my key responsibility is on-site styling & visual directing. While following the established plan, I also allow flexibility during the shoot. This adaptability fosters creativity, enhancing the visual outcome. By balancing structure with spontaneity, I strive for a cohesive and innovative aesthetic that aligns with the project's vision.
Services:
Mood-board & Concept Development
Visual Styling (Props & Interiors)
Visual Direction (Style & Photo)
Floral Design
