Los Angeles–based visual director and stylist with 13+ years in fashion and 5+ years of multidisciplinary experience in home, interiors, and lifestyle visual storytelling. Editorially grounded with a production-first approach, I craft concepts and produce them. Starting in fashion editorial at ELLE Indonesia, I grew into visual styling, visual merchandising, and art direction. I’ve created branded campaigns for print, digital publishers, and agencies across fashion, home, and lifestyle guiding projects from ideation to execution.
Signature style: I love to include unexpected details, mixing textures and styles for a unique look. For home or interior work, I like to include floral styling.
Click here to see my floral & botanical styling work.
Creative Approach
The Ideation: Mood-Boarding & Hand Sketching
For each project, I do research and gather information to start and create mood boards, sometimes sketches that visualize the project. This clarifies ideas using colors, textures, and images that align with the project's goals. Mood boards and sketches define the design's look and function, providing a clear vision for clients and the team. This process lays the groundwork for a successful project.
Planning: Creative Deck + Visual Direction
After brainstorming with the client, I created a concept deck, selecting color palettes and materials. This process is crucial for a coherent project plan. The focus is on clarity and usability, ensuring all elements align with the client's vision. Informed material choices will significantly impact the final product's aesthetics and functionality.
Creative Execution
During implementation, my key responsibility is on-site styling & visual directing. While following the established plan, I also allow flexibility during the shoot. This adaptability fosters creativity, enhancing the visual outcome. By balancing structure with spontaneity, I strive for a cohesive and innovative aesthetic that aligns with the project's vision.
Skills:
Creative Concept Development
Visual Styling (Interiors, Lifestyle & Fashion)
Visual Direction (Style & Photo)
Visual Merchandising
Floral Design
Research & Sourcing
