Dramamine: Product Launch
The House of Good transformed the space into a pop-up event for the launch of Dramamine’s Advanced Herbal Lozenges. After receiving the project brief and collaborating with House of Good’s art director, I began by developing the concept of how to merchandise the products, selecting the right props, and planning the layout and decor. I also visually directed the vision for the zen garden, making sure it aligned with the overall concept.
VP of Brand & Creative Director: Paul Anderson
Art Director: Jonathon Staton
Photographer: Stephen Paul
Prop Stylist, Visual Merchandiser & Visual Director: Vega Alfirina
The Creative Process
The Product Display Planning
After the ideation phase, I began creating a deck by rendering or hand-drawing how the products were visually displayed to capture attention.
The Layout Planning
Visiting the space is crucial in this process, as it helps determine where the furniture and fixtures will be placed to enhance the overall flow and experience.
