Thomasville X House of Good
From concept to execution, as a prop stylist and art director, I carefully considered how to present these furniture pieces in a modern light while maintaining alignment with the brand's identity. This involved deciding on the color palette and selecting props that would capture the attention of a younger audience while appealing to home design enthusiasts and influencers. The styled set designs were showcased not only on social media but also to passersby on Abbot Kinney Boulevard, significantly boosting the brand’s visibility across various platforms.
VP of Brand & Creative Director: Paul Anderson
Photographer: Sonia Oñate-Rickett
Prop Stylist & Art Director: Vega Alfirina
Assistant Stylist: Selena Soemakno